Question by Tree Malik: Google analytics………………………?

What is the reason of increasing new visits and decrease in total visits in google analytics?

Best answer:

Answer by Pascal
Tree,

So you chose to see your stats from the perspective of new vs. returning visitors—let’s see what we can infer from your situation.

Given that new visitors are up—better attractiveness from search engines, I guess—we can conclude that total visits are down because returning visitors are fewer and fewer, and at a greater pace than your site attracts new ones—hence the net decrease.

How come?

You may have done something on your site that—on one side—gives great results from a SEO standpoint but—on the other side—leads to an even greater erosion of your readership.

Time to review changes that happened maybe a long ago—because there’s a latency for optimization to give the first fruits.

–
Pascal

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